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Cannes Lions 2017

  • Proximity Madrid – Gold – Outdoor Lions
  • CHE Proximity – Silver – Health and Wellness
  • CHE Proximity – Silver – Cyber
  • CHE Proximity – Bronze – Health and Wellness
  • CHE Proximity – Bronze – Cyber
  • Proximity Barcelona – Bronze – Film

This Clever Ad,
Disguised as a Love Story, Plays Tricks on You

Proximity takes home three gold, four silver, and seven bronze at the 2017 Caples Awards

Proximity Spain’s Chief Creative Officer Eva Santos Named one of Advertising Age's Women to Watch Europe 2017

Love Lived Here
by Proximity London

What we do

We make people more valuable to brands.

PWW0001 HP image optimised
How we do it

We use data-driven creativity to solve business problems

Supported by our proprietary tools, processes and strategic partnerships, we put data at the heart of everything we do to inspire 
a new breed of creativity for our clients’ brands.

We call this Creative Intelligence.

  • relationship

    Relationship Lab°

    A comprehensive decision-making framework which maps people’s unmet needs to the brand’s most relevant assets to create the high-value interactions across the scope of their relationship.

  • d3m

    D3M°

    A unique approach to journey mapping which fuses qualitative and quantitative understanding of a consumer to map their journey across life moments, relevant channels and real-world behaviors.

  • redintel

    redINTEL°

    An insight-mining process that delivers revelations: unexpected people and brand insights which drive the most compelling creative ideas possible.

  • cook

    Propulsion Session°

    A three-day intensive creative workshop process that harnesses the brightest talent to get to the very best ideas and platforms.

  • darwin

    Content Darwinism°

    A proprietary algorithm, content strategy, audit, and measurement processes allow us to continuously optimise a brand story in real time.


Our Clients

We create meaningful experiences that change the way people think, feel and act about brands.

  • hp hewlett packard
  • emirates
  • bayer
  • exxon mobil
  • volkwagen
  • bacardi
  • ge
  • procter gamble
  • fitbit
  • the economist
  • visa
  • mercedes benz