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25 offices, 22 countries, 2,000+ humans, one mission

Our Mission

Make people more valuable to brands

By making sense of a sea of human data, we gain a better understanding of consumer traits, behaviours and preferences to enable the most valuable one-to-one relationships between people and brands.

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Our Approach

Creative Intelligence

By harnessing powerful insights and smart targeting, we’re able to create behaviour-changing ideas that deliver value for brands. Supported by our tools, processes and strategic partnerships we put data at the heart of everything we do and deliver creativity with precision and purpose.

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    Relationship Lab°

    To enable our clients to optimise their marketing efforts, we developed The Relationship Map, a comprehensive decision-making framework that maps people’s unmet needs to the brand’s most relevant assets to create the most valuable interactions across the scope of their relationship.

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    D3M°

    The Data-driven Destination Map (D3M) fuels our unique approach to journey mapping. It fuses the qualitative and quantitative understanding of a consumer to map their journey across life moments, relevant channels, real-world behaviours and the ultimate destination – a measurable conversion that delivers true business value to the brand.

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    Red INTEL°

    An insight-mining process that delivers revelations: powerful truths which inspire behaviour-changing work and completely change the way our clients see their business, consumer and communication model. redINTEL helps us unlock unexpected people and brand insights to drive the most compelling creative ideas possible.

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    Propulsion Session°

    Our work requires a deeper dive than just an advertising idea. We need experience-led ideation with data at its heart to create work that motivates real behaviour change. The Propulsion Session is a three-day intensive creative workshop process that harnesses the brightest talent to get to the very best ideas and platforms.

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    Content Darwinism°

    We believe that purposeful measurement applied to digital content maximises a brand’s return on content investment. Content Darwinism is how we ensure that every single piece of content is performing its specific role in the path to purchase. A proprietary algorithm, content strategy, audit, and measurement processes allow us to continuously optimise a brand story in real time.

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Our History

To know where you’re going, you must know where you came from

Seventeen years ago, five forward-thinking agencies joined forces to create an alliance in Direct Marketing and CRM. Calling themselves Proximity to reinforce their dedication to bringing brands and consumers closer together, those offices organically grew into a premier global agency network of world-class creative and technology experts. Today, we share the same passion as our founders to leverage data and help our clients build deep, personalised relationships with customers in the modern, connected world.

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Our global partners

We hold certifications, partnerships and exclusive relationships with the enablers of modern communication.

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