To enable our clients to optimise their marketing efforts, we developed The Relationship Map, a comprehensive decision-making framework that maps people’s unmet needs to the brand’s most relevant assets to create the most valuable interactions across the scope of their relationship.
The Data-driven Destination Map (D3M) fuels our unique approach to journey mapping. It fuses the qualitative and quantitative understanding of a consumer to map their journey across life moments, relevant channels, real-world behaviours and the ultimate destination – a measurable conversion that delivers true business value to the brand.
An insight-mining process that delivers revelations: powerful truths which inspire behaviour-changing work and completely change the way our clients see their business, consumer and communication model. redINTEL helps us unlock unexpected people and brand insights to drive the most compelling creative ideas possible.
Our work requires a deeper dive than just an advertising idea. We need experience-led ideation with data at its heart to create work that motivates real behaviour change. The Propulsion Session is a three-day intensive creative workshop process that harnesses the brightest talent to get to the very best ideas and platforms.
We believe that purposeful measurement applied to digital content maximises a brand’s return on content investment. Content Darwinism is how we ensure that every single piece of content is performing its specific role in the path to purchase. A proprietary algorithm, content strategy, audit, and measurement processes allow us to continuously optimise a brand story in real time.