The Alert Shirt hit the mark. In the first week, the Alert Shirt conversation took off with 2.1 million people reached on Facebook, 135,000 video click-throughs and 400,000 Twitter impressions. Longer term, we saw an unprecedented nine per cent increase in programming perceptions during the campaign.
We also were a Cannes Lion Finalist, won a Clio Sports Grand Prix and were widely recognised in Aussie industry awards including the 2013 Mumbrella Awards.
But most significantly, we’ve changed the rules of broadcast television, transforming professional sport from something you watch to something you’re physically involved in. Alert Shirt signals a new era of product that is part of the ‘internet of things’; wired to what they want and delivering the experience instantly.