A universal insight does exist. If you want to tell whether a person is lying or not, you usually ask them to “look me in the eye”, and this was our starting point. We wanted our mechanics to tell the truth looking into our customers’ eyes, but how could we prove that what they are saying is the truth and not just another advertising campaign?
At http://losojosquenomienten.com/en/ (the eyes don´t lie) 20 Midas mechanics volunteered to face the best lie detector in the world. To face the challenge, we brought the “Eyedetect” machine, the most advanced lie detection system based on pupil analysis technology and already used by government institutions in the USA, all the way from Utah (USA) to Europe for the very first time. This visual polygraph works on the basis that when we tell a lie, subtle changes are produced in the way our eyes behave, perceptible only to the machine.